{"id":530,"date":"2026-03-05T07:02:45","date_gmt":"2026-03-05T07:02:45","guid":{"rendered":"https:\/\/www.bullscreen.in\/news\/?p=530"},"modified":"2026-03-25T12:30:14","modified_gmt":"2026-03-25T12:30:14","slug":"tvs-overtakes-yamaha-third-largest-two-wheeler-brand-global-sales","status":"publish","type":"post","link":"https:\/\/www.bullscreen.in\/news\/tvs-overtakes-yamaha-third-largest-two-wheeler-brand-global-sales\/","title":{"rendered":"TVS Becomes World\u2019s 3rd Largest Two-Wheeler Brand, Surpasses Yamaha in Global Sales"},"content":{"rendered":"\n

India\u2019s two-wheeler manufacturer TVS Motor Company<\/strong> has achieved a major milestone in the global auto industry by moving ahead of Yamaha Motor<\/strong> to become the third-largest two-wheeler brand in the world<\/strong> based on sales volumes.<\/p>\n\n\n\n

The Hosur-based company recorded total global sales of 5.46 million units in 2025<\/strong>, marking a 20.7% jump<\/strong> from 4.52 million units in 2024<\/strong>. This strong growth helped TVS overtake Yamaha, which sold around 5 million units<\/strong> during the year and saw only 0.8% growth<\/strong> compared with the previous year.<\/p>\n\n\n\n

With this achievement, TVS has strengthened India\u2019s position in the global motorcycle industry. The top two spots remain occupied by Honda Motor Company<\/strong> and Hero MotoCorp<\/a><\/strong>. Honda continues to lead the market with 16.44 million units sold in 2025<\/strong>, while Hero MotoCorp holds the second position with 6.25 million units<\/strong>, registering a 5.2% growth<\/strong> year-on-year.<\/p>\n\n\n\n

<\/i><\/span>Electric Vehicles and Premium Bikes Drive Growth <\/h2>
<\/div><\/div>\n\n\n\n

TVS\u2019 rapid growth has been powered by electric mobility, premium motorcycles and global market expansion<\/strong>. The company has built a strong presence in India\u2019s electric two-wheeler segment, with annual production nearing five lakh units<\/strong>, and is exploring additional manufacturing capacity to meet rising demand.<\/p>\n\n\n\n

Another key factor has been the growing popularity of motorcycles above 150cc<\/strong> in India. As customers shift toward higher-capacity bikes, TVS has expanded its product lineup in the premium segment to capture this demand.<\/p>\n\n\n\n

At the same time, the company continues to generate steady volumes from its commuter motorcycles and mopeds<\/strong>, which remain popular in many developing markets.<\/p>\n\n\n\n

<\/i><\/span>Global Expansion Strategy <\/h2>
<\/div><\/div>\n\n\n\n

TVS<\/a> is also expanding aggressively outside India. The company has strengthened its presence across Africa, Latin America, Southeast Asia, the Middle East and parts of Europe<\/strong>, helping boost overall volumes.<\/p>\n\n\n\n

In India, TVS currently ranks third in market share<\/strong>, contributing close to one-fifth of total industry sales<\/strong>.<\/p>\n\n\n\n

\"Indian<\/figure>\n\n\n\n

<\/i><\/span>Yamaha\u2019s Different Market Strategy <\/h2>
<\/div><\/div>\n\n\n\n

Meanwhile, Yamaha\u2019s<\/a> growth has been more moderate as the Japanese brand has focused on select segments and premium models<\/strong>, gradually exiting some high-volume categories. A large part of Yamaha\u2019s sales also comes from developed markets<\/strong>, where demand typically grows slower compared to emerging economies.<\/p>\n\n\n\n

The company is now looking to expand its global reach further through its premium motorcycle brand Norton Motorcycles<\/strong>.<\/p>\n\n\n\n

<\/i><\/span>A Big Moment for Indian Manufacturers <\/h2>
<\/div><\/div>\n\n\n\n

TVS entering the global top three means that two Indian companies TVS and Hero MotoCorp are now among the world\u2019s largest two-wheeler makers<\/strong>, highlighting the growing influence of India in the global motorcycle industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

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